A global research, strategy & innovation studio for the watch industry.
We design brands, products, and experiences for the next generation of watch lovers.
What we do
Research & Insights
We uncover what drives your audience—their desires, the details they notice, and the emotions they can’t quite express in words—and translate this raw data into actionable insights.
Brand Strategy & Storytelling
Vision, myths, beliefs—these represent the soul of your brand. We craft strategies and stories that create impact, challenge convention, and make people feel something real.
Product & Experience Innovation
From audacious ideas to industry-shifting innovation. We shape products, services, and experiences that stir emotions, spark desire, and elevate your brand.
Who we work with
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We work with watch manufacturers of all sizes, from microbrands and independents to luxury conglomerates, to shape innovative products, experiences, and strategies.
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We partner with watch retailers and auction houses to enhance their customer experience, optimise service offerings, and strengthen their brand presence.
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We work with media outlets and influencers to create engaging content, amplify brand narratives, and build deeper connections with their audiences.
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We help investors evaluate emerging watch brands, providing insights into market trends, consumer behaviour, and product potential to inform investment decisions.
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We collaborate with emerging technology companies to bring purposeful innovation and new technologies into the watch industry.
Meet the founder
Hamish Vallabh is the founder and strategy director of Shiny Objects.
With a career spanning 15 years, Hamish has a track record of driving strategy and innovation engagements for some of the world’s most iconic and demanding brands and businesses—including Apple, Mercedes-Benz, and Boston Consulting Group.
Throughout his career, he’s taken on many roles—brand strategist, corporate venture builder, consumer researcher, and product designer—earning a reputation as a strategic 'Swiss Army knife' with a sharp instinct for solving complex problems.
His global perspective and cultural fluency were shaped by his experiences living and working in Melbourne, Sydney, London, and Berlin. Each city left its mark, deeply influencing how he thinks and creates.
Hamish believes the watch industry’s best chapters are yet to be written. With Shiny Objects, he’s on a mission to honour its heritage, while creating a future that inspires the next generation of watch lovers.
Previous experience
Is your organisation ready for the next generation of watch lovers?
If you’re ready to get uncomfortable, confront your truth, and create work that outlasts us all, Shiny Objects is here to build the future of watches with you.