Make things that watch lovers love.
Through discovery and experimentation, we design brands, products and experiences for the next generation of watch lovers.
We do three things
Brand Strategy
Create strategies and stories that defy convention, compete with culture and drive desirability.
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We work with your team to define your brand’s core purpose and north star while identifying the unique qualities that set your brand apart in the market.
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We help define clear relationships between your core brand, sub-brands, and product lines, to create a stronger, more coherent brand that customers understand.
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We transform your products, values, and mission into captivating narratives that shape your overall communication, content, and campaign strategies.
Research & Insights
Understand your customers, anticipate cultural shifts & uncover new opportunities for innovation.
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We get deep under the skin of your customers to understand what they want, what they need, and the emotions they can’t quite put into words—giving you the insights to create things they can’t ignore.
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We decode cultural shifts and market dynamics to uncover opportunities, craft bold strategies, and keep your brand ahead of the curve.
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It’s about creating moments that matter—removing the friction, amplifying the magic, and shaping moments that leave a lasting impression.
Product Innovation
Design incredible products, services and experiences that elevate your brand.
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Using exploratory research, market analysis, and innovation sprints, we’ll zone in on your brand's most promising products, services, and experiences to pursue next.
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We gather real-world customer feedback to test and validate new offerings, de-risking decision-making and giving you the confidence and clarity to move forward.
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We apply a human-centred design approach—uncovering needs and pain points, gathering real-world insights, and iteratively refining the design, functionality, performance, and overall experience to better align with what your customers or audiences truly desire.
How to get started
Introductory
Session
60-minute call
A no-strings-attached introductory session to explore your brand’s ambitions. We'll get to know each other and identify where research, strategy, and design can make an impact.
Innovation
Workshop
0.5 - 1 day
An in-person or remote workshop designed to align teams, prioritise challenges, identify opportunities, and generate innovative solutions for specific challenges or focus areas.
Discovery
Sprint
2 - 6 weeks
An intensive, research-driven sprint to uncover insights about a priority issue or challenge, identify innovation opportunities, and build a foundation for impactful strategies and offerings.
Validation
Sprint
2 - 6 weeks
Test and validate a product, concept, campaign, or idea with your audience or customers. Designed to provide rapid feedback, refine your offering, and de-risk decisions before launch.
Is your organisation ready for the next generation of watch lovers?
If you’re ready to get uncomfortable, confront your truth, and create work that outlasts us all, Shiny Objects is here to build the future of watches with you.