Shiny Objects
A global research, strategy and innovation studio for the watch industry.
We partner with visionary organisations to build incredible brands, products, and experiences for the next generation of watch lovers.
What we do
Create strategies and stories that defy convention, compete with culture, and drive desirability
Brand Strategy
Deeply understand customer needs, anticipate cultural shifts, and uncover new opportunities for innovation
Research & Insights
Shape and develop incredible products, services and experiences that elevate your offering
Product Innovation
How to get started
Problem
Framing
90-minute call
A focused session to unpack challenges, clarify goals, and identify opportunities—ideal for businesses needing immediate clarity and a strategic starting point.
Outcomes:
Unpack problems
Identify opportunities
Frame your challenge
Innovation Workshop
0.5 - 1 day
Interactive workshop to prioritise challenges, map opportunities, and/or generate ideas to address specific challenges or opportunity areas.
Outcomes:
Map opportunities
Develop solutions
Create alignment
Discovery
Sprint
2 - 6 weeks
An intensive, research-driven sprint to uncover insights, identify innovation opportunities, and build a foundation for impactful strategies and offerings.
Outcomes:
Uncover insights
Identify opportunities
Sharpen strategies
Validation
Sprint
2 - 6 weeks
Test and validate a product, concept, campaign, or idea with your audience or customers. Designed to provide rapid feedback, refine your offering, and de-risk decisions before launch.
Outcomes:
Capture feedback
Refine offerings
De-risk investment
