A global research, strategy & innovation studio for the watch industry.
We design brands, products, and experiences for the next generation of watch lovers.
Build iconic and authentic brands
Craft unique brands and stories that connect with customers, build communities, and reflect your truth.
Make things that
watch lovers love
Design products and experiences that spark desire, build loyalty, and lead the industry in innovation.
De-risk your
innovation efforts
Validate new ideas and offerings to ensure they are desirable, viable, and feasible before launch.
What we do
Research & Insights
We uncover what drives your audience—their desires, the details they notice, and the emotions they can’t quite express in words—and translate this raw data into actionable insights.
Brand Strategy & Storytelling
Vision, myths, beliefs—these represent the soul of your brand. We craft strategies and stories that create impact, challenge convention, and make people feel something real.
Product & Experience Innovation
From audacious ideas to industry-shifting innovation. We shape products, services, and experiences that stir emotions, spark desire, and elevate your brand.
How we work
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We’re obsessed with two things: what your customers crave and what your business needs to thrive. Get both right, and you’re unstoppable. Our job? To dig deep, cut through the noise, and turn those insights into ideas and strategies that deliver.
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We don’t name-drop, brag, or publish who we work with. Every project we take on is a confidential engagement. Think of us as your discreet co-conspirators—here to help you make bold moves behind the scenes.
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You’re never just our client, and we’re never just your consultant. We’re your coach, confidant, counsellor, and co-conspirator. Partners in the chaos, the mess, the breakthroughs, and everything in between.
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No templates, no cookie-cutter approaches. Every project is customised to your unique challenges, goals, and opportunities.
How to get started
Problem
Framing
90-minute call
A focused session to unpack challenges, clarify goals, and identify opportunities—ideal for businesses needing immediate clarity and a strategic starting point.
Innovation Workshop
0.5 - 1 day
An in-person or remote workshop designed to align teams, prioritise challenges, identify opportunities, and generate innovative solutions for specific challenges or focus areas.
Discovery
Sprint
2 - 6 weeks
An intensive, research-driven sprint to uncover insights about a priority issue or challenge, identify innovation opportunities, and build a foundation for impactful strategies and offerings.
Validation
Sprint
2 - 6 weeks
Test and validate a product, concept, campaign, or idea with your audience or customers. Designed to provide rapid feedback, refine your offering, and de-risk decisions before launch.
